[09-25]《新闻周刊》编辑：Wii将会是游戏的变更者

    随着微软新的市场计划，Wii和PS3即将发售，各界关于新的次世代主机大战的谈论也越来越多。近日美国《新闻周刊》（BusinessWeek）亚洲地区编辑Brian Bremner关于Wii是否会成功也做出了一些看法。

    Brian Bremner分析到任天堂的策略可能会改变长期以来的主机大战。    Bremner认为Wii特有的动感控制器会很吸引人，“任天堂认为Wii和DS可以开拓一个新的市场，妇女和一些不被规划在这个娱乐消费市场的年长者。”他说，“他们已经成功的在DS上运用了这样的策略。”

    然而，Bremner很明确的认为，Wii不会战胜微软Xbox360或者索尼即将发售的PS3，“很少真正期待游戏的玩家会选择Wii而不选择PS3和Xbox360。”“而最后，索尼可能会赢得利益。”Bremner引述Nomura 证券的Yuta Sakurai的看法，预测“2011年之前PS3的销售量大概71,000,000，而Wii是40,000,000。”

    “但是有一点，Wii可能会给新玩家比高机能和高画质更舒服的游戏感。” Bremner推测“如果这样，Wii将会是一个游戏变更者。”

原文：

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BusinessWeek Asia Regional Editor Brian Bremner is speculating on Wii success, allowing for the possibility that Nintendo's strategy could change the long-running console war game.

Bremner figures Wii has a shot by positioning itself for alternative appeal. "Nintendo thinks its game consoles—the Wii and the Nintendo DS handheld—will appeal to a mass market of first-time game players, women, and older consumers not typically drawn to this form of interactive entertainment," he says, noting investors support this strategy based on its notable success doing effectively the same thing with Nintendo DS.

However, Bremner makes it clear he doesn't feel Wii will eat into the bread-and-butter of Microsoft's Xbox 360 or Sony's upcoming PlayStation 3. "Few expect truly dedicated gamers to choose the Wii over the PS3 or Xbox," Bremner says. "And ultimately, the advantage may go to Sony." Bremner quotes Nomura Securities' Yuta Sakurai on this point, who predicts 71 million for PS3 and 40 million for Wii by 2011.

"A particularly strong showing by Nintendo may signal that reaching new gamers is more about ease of use than processor muscle and high-end graphics," Bremner concludes. "If so, the Wii could be a game changer."

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